A great way to do this is to try to find agents who have listings near yours and plan and promote an open house day together.
One of the most surprising real estate lessons many agents learn too late is that you should see your fellow agents more as collaborators than as rivals. Work With Agents Who Have Nearby Listings & Plan an Open House Day TogetherĪileen Murstein, Douglas Elliman Long Island She suggests something useful like dishtowels, potholders, compact mirrors, or change purses.ġ8. Give Out Small Branded Gifts as Party FavorsĮlliman Long Island agent Susan Sanchez gives out small branded gifts to her open house visitors so they will bring something back home with them they might actually keep. They offer tons of great templates that are super-easy to customize, and shipping is free.ġ7. ProspectsPLUS! is a great place to get them. They’re also a great (and often overlooked) way to stay top of mind in your farm area. A targeted door hanger campaign a few days before your open house is the perfect way to pique the neighbor’s curiosity and get them through the door. One of the best ways to get nosy neighbors to your open house is by using door hangers. I also invite neighbors to come by, as they usually provide their feedback on living in the area, which, in turn, helps sell the home.” I love taking advantage of the area, whether it’s the location or even the sunset for open houses, as it sets the scene. “At the end of the day, it’s all about the client and the house we’re trying to sell, so I like to focus on the whole experience of the listing itself. “Use small easels to create signage in rooms that have important features to highlight, especially things that aren’t clearly visible, like a built-in towel warming drawer, a laundry shoot, floor heating, and so on.”ġ6. Place Signs to Call Out Unique Features in Different Rooms What agent doesn’t want more pictures of themselves for social media? Pictures of people enjoying themselves at your open house will also work great in your next listing presentation.ġ5. Hiring a photographer to take pictures of them in action at your open house is a great way to do that. They say if you want to get a real estate agent to like you, allow them to like themselves. Orange County Realtor Cheryl Lynch offers to take open house guests on a private tour, right then and there! Even if few take you up on it, they will be impressed with how seriously you take customer service. Sometimes all it takes to wow your open house guest is an offer to go above and beyond. Offer to Take Visitors on a Tour of the Local Community Get in now before everyone else in your farm area discovers it.ġ1. Nextdoor’s advertising options are affordable, and there’s no long-term contract. They have one of the most engaged local audiences online today. Even better, people use Nextdoor to discuss local issues, not argue about politics or look at cute cat videos. Nextdoor is an under-the-radar option to laser-target people who actually live near your listing. Great for brand awareness, but lousy for actually getting people through the door. Boosting posts on Facebook and Instagram can work well, but at the end of the day, you’re still paying to reach people who could be hundreds of miles away.
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